Geelong have issued an ominous warning, reminding the competition of their true capabilities with a 67-point thrashing of a disappointing Essendon at Etihad Stadium on Friday night.
Billed as a crunch game for the Cats as they came off a 31-point loss to the Magpies ahead of a tough run into September, Chris Scott's men turned back the clock with a classy display that was equal parts desperation, intense tackling and skill.
Opening with intent, Geelong found themselves 29 points ahead by midway through the first quarter, before Essendon rallied to kick five of the next seven goals and reduce the margin back to nine points.
But with Tom Hawkins booting two of his five goals for the night, the Cats soon found their scoring mojo again as they strung together six unanswered goals either side of half-time, laying the platform for the 20.14 (134) to 10.7 (67) victory.
The result consolidates Geelong's position in seventh on the ladder with 40 points, two games clear of a chasing pack that includes St Kilda (eighth), North Melbourne (ninth) and Fremantle (10th).
But with a tough run home of their own and facing matches against Hawthorn and Adelaide in the next two rounds, the sixth-placed Bombers (44 points) may find themselves vulnerable, having lost four of their last seven matches.
Along with Hawkins, Mitch Duncan showed his class with 31 disposals and a goal, while Joel Corey (27) and Andrew Mackie (24) were influential, with Steve Johnson earning 22 touches and two goals before being subbed out late in the third quarter.
But while Geelong had a fairly even spread of contributors, the same couldn't be said for Essendon.
Although Jobe Watson managed 29 touches, his efficiency badly let him down at times, while Dyson Heppell (21), Dustin Fletcher (24) and Tom Bellchambers (three goals) gave their all under difficult circumstances.
Determined to arrest their poor starts in recent games, the Cats produced a furious opening salvo as a sea of blue-and-white jumpers swamped their opponents, giving any Essendon player silly enough to go for the ball, the barest millisecond of time before being driven into the ground.
So intense were the Cats they produced 16 tackles - the league average per quarter - in the game's opening 12 minutes as a shell-shocked Essendon found themselves scoreless and 29 points behind by midway through the term.
But the sheer effort Geelong produced ultimately took its toll and as the Cats tired the Bombers responded, re-discovering their structures and kicking straight to target man Scott Gumbleton, who didn't let them down, booting one and setting up another for Corey Dell'Olio before the first break.
The Cats may have responded within the first minute of the second term but the Bombers still produced a run where they booted five of the last seven goals by the 17-minute mark of the second term to be within two kicks.
In an odd series of events, the momentum appeared to swing through a series of poor umpiring decisions along the boundary as Geelong received two dubious free kicks that allowed them to take the ball from the wing inside 50.
To cap it all off umpire Mathew Nichols eventually awarded Hawkins another free for a dubious push by Courtenay Dempsey that saw Geelong keep the Bombers at bay.
But while the umpires may have proved influential in that series of incidents, Geelong produced some sublime footy to really put the pedal to the floor deep into time-on of the second term.
In a classic counter-attack, Taylor Hunt burst down the corridor, before laying off to Matthew Scarlett, whose perfectly weighted kick allowed Motlop to goal with 35 seconds remaining.
A quick centre break saw Mitch Duncan boot another one after the siren to extend the margin out to 27 points while the Cats had added three in 90 seconds of play when Hawkins goaled in the opening minute of the third quarter, the end result of a brilliant Corey smother.
And from there, the result was all but a formality for the Cats in their most emphatic performance of the season to date.
GEELONG: 4.5, 9.7, 15.11, 20.14 (134)
ESSENDON: 2.1, 5.4, 8.5, 10.7 (67)
GOALS: Geelong: Hawkins 5, Smedst 3, Johnson 2, Taylor 2, Murdoch 2, Chapman 2, Mackie, Walker, Motlop, Duncan
Essendon: Bellchambers 3, Gumbleton, Dell'Olio, Davey, Monfries, Crameri, Myers, Jetta
BEST: Geelong: Duncan, Hawkins, Johnson, Corey, Mackie, Scarlett, Taylor
Essendon: Fletcher, Watson, Heppell, Bellchambers
INJURIES: Geelong Nil
Essendon: Nil
CHANGES: Nil
SUBSTITUTES: Geelong: Cameron Guthrie subbed on during 3rd quarter for Steve Johnson
Essendon: Nathan Lovett-Murray subbed on during 3rd quarter for Angus Monfries
REPORTS: Nil
UMPIRES: Rosebury, Nicholls, Hay
CROWD: 50,066 at Etihad Stadium, Melbourne